Armed with this knowledge, he sought to make Reverend’s guitars impervious to Murphy’s Law. Voila! Reverend was born in a garage behind a bike shop in Detroit.Īfter a decade and a half of repair work and gigging, Joe was well aware of everything that could possibly go wrong with an electric guitar. After years and years of gigging in bands by night and repairing guitars by day, Joe decided to start building his own. With his formal education finished, Joe opened a repair shop that he ran for years while also dipping his toes into the world of boutique amplifiers by starting Naylor Amps.

To complement his education in the art of guitars, Joe also decided to get a degree in Industrial Design from Western Michigan University in 1986. After graduation, he immediately began working as a repair tech. Just a year later, he had a diploma in hand from the Roberto Venn School of Luthiery. The first Reverend guitar was born in 1997, but the story starts much earlier in 1980 when Reverend founder Joe Naylor first picked up the guitar. The fine folks at Reverend have become good friends of ours over the years, and their passion for music and sense of fun are a continual source of inspiration for the Wildwood staff. From the moment we began carrying their instruments, we have been blown away by Reverend’s outstanding build quality, supreme reliability, inspiring tone, and player-friendly prices.

Wildwood and Reverend go together like macaroni and cheese.

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